With over 10 years of industry experience, Callum is a true leader in the sewing machine industry. With a keen eye for innovation and a commitment to excellence, he drives the company's vision for progress and customer satisfaction.
With a wealth of experience and an unwavering dedication to his craft, William is the backbone of our engineering department. As our Senior Engineer, he plays a pivotal role in driving innovation, improving services, and ensuring that Sew Centre remains a market leader for sewing machine service & repair in the UK.
Mitch joined our team at Sew Centre in 2023, bringing a wealth of experience and a commitment to improving processes within our service centre. We look forward to watching his role grow through his personable nature, and dedication to growing the business.
Customer Service & Support
Hannah is the cornerstone of our commitment to providing exceptional customer care. Her role is multifaceted, covering aftersales support, logistics coordination, and leading the customer care team.
Social Media Creative
With a natural flair for creativity and a keen eye for detail, Caroline is the driving force behind our brand's online presence. Her role is multifaceted, encompassing content creation, social media management, and email marketing.
Customer Service & Data Operations Manager
Ben Hardcastle's role is pivotal for the dedicated Customer Experience, Website, and Data Operations at Sew Centre. He oversees the customer service team, managing the website, and taking charge of data management to ensure a seamless and efficient operational experience for our customers.
History of Sew Centre
45 Years of Innovation: Crafting our Story
Back in 1979, Ian Macpherson, the sales director of MacPhersons, based in Nottingham, made history by introducing the world's first automatic colour-change industrial embroidery machines. This groundbreaking innovation revolutionised the embroidery industry, replacing the slower single-head machines and enabling leading brands such as M&S, Littlewoods, Hugo Boss, NIKE, and Ralph Lauren to have multi-coloured logos produced at over five times the speed of the older machines.
As the technology evolved, multiple embroidery heads were introduced, enabling a much larger colour choice and higher speed. However, this rapid progress also shone a spotlight on the quality of embroidery thread required to run the machines at maximum speed. At the time, the only available thread was primarily thicker cotton, lacking any sheen and with a limited colour range. Moreover, the cotton thread was prone to breakage, causing costly production stoppages. It was crucial to find a more reliable and high-quality thread to keep pace with the ever-evolving embroidery industry.
While attending a major textile exhibition in Hanover, Germany, Ian Macpherson was approached by two young German men who introduced themselves as embroidery thread manufacturers. They expressed an interest in testing their thread, known today as Madeira Classic Rayon 40, on the new high-speed embroidery machines. Ian agreed, and the thread performed remarkably, running without any breakages for the entire duration of the show.
The Madeira thread offered a high sheen and beautiful lustre, perfectly suited for the new modern embroidery machines. This successful collaboration marked the beginning of a great friendship and business relationship between the Schmidt Brothers of Madeira Threads and the Macpherson family.
In 1993, Ian and Sara embarked on a new venture and established Madeira UK from the comfort of their own home in Knaresborough, North Yorkshire. As a true family affair, boxes of stock formed corridors within the house, and their children, Alastair, Jonathan, and Karen, eagerly helped unload wagons, pack orders, and carry bags of mail to the post office. As the business grew, Madeira UK relocated to larger premises in Boroughbridge before finally settling into a purpose-built warehouse in Thirsk. There, Ian and Sara continued to run and operate Madeira Threads UK LTD until their retirement in 2002.
The company's growth wasn't limited to industrial embroidery; Jonathan & Charlotte Macpherson made strides in the retail market by offering a diverse range of threads for both hand and machine use, sourced from various countries worldwide. With time, Barnyarns emerged as the leading retailer of Madeira Threads, and it still maintains a strong partnership with the brand and other top thread manufacturers.
Callum Macpherson joined the business in 2014, and delivered further growth to all areas of the business. Barnyarns would soon become one of the largest online UK retailers of market-leading thread brands, supported by an extensive selection of haberdashery and ancillaries.
Callum established Sew Centre, a specialised dealer catering to Bernina and Pfaff Sewing machines. Sew Centre is your go-to destination for an exceptional shopping experience, covering all your machine needs, from servicing and repairs to aftersales.
These endeavors have transformed Sew Centre into a dedicated portal for sewing enthusiasts in search of top-quality products, dependable repair services, and expert guidance.
Barnyarns.co.uk and Sewcentre.co.uk are thriving enterprises with distinct customer bases. Barnyarns provides customers with all haberdashery & thread ranges from specialist brands, while Sew Centre is a Sewing Machine specialist. Both businesses are rooted in a customer-first philosophy, emphasising honesty, integrity, and innovation. These shared values set the stage for exciting growth and prospects in the future.
IN LOVING MEMORY
8th June 1936 - 26th August 2021
11th June 1942 - 2nd October 2021