Callum MacPherson
Managing Director
Callum is the Owner and Managing Director of Barnyarns & Sew Centre, bringing over 13 years of industry experience to the leadership of both companies. As a young business leader with a keen eye for detail and a natural talent for spotting opportunities, Callum has driven the growth and success of the business. His strategic vision, commitment to customer service, and hands-on approach have earned him the respect of both his team and the wider industry. Under his leadership, Barnyarns & Sew Centre continue to thrive, setting the standard for excellence in the sewing market.
William Mellor
General Manager
Will Mellor joined Barnyarns in early 2024 as Financial Controller and quickly progressed to General Manager, bringing with him a wealth of expertise from his background in chartered accounting. With a sharp eye for operational efficiency and a strong grasp of financial strategy, Will became an integral part of the senior management team.
As of 2026, Will now serves as Operations Director for both Barnyarns and Sew Centre, where his leadership and analytical approach continue to play a key role in driving growth, strengthening operational performance, and supporting the ongoing expansion of both businesses.
Simon B
Operations Consultant
Simon has been a key member of the team since 2022 and has played an important role in the growth and success of both Barnyarns and SewCentre. With significant experience in growing companies throughout his career, he brings valuable insight to both strategic planning and day-to-day operations. Working closely with Callum, Simon helps drive key initiatives and supports the continued expansion and development of the business.
William Steer
Senior Sewing Machine Engineer
With a wealth of experience and an unwavering dedication to his craft, William is the backbone of our engineering department. As our Senior Engineer, he plays a pivotal role in driving innovation, improving services, and ensuring that Sew Centre remains a market leader for sewing machine service & repair in the UK.
Jonathan M
Senior Consultant
With over 30 years of experience in the sewing and textiles industry, Jon was instrumental in shaping the strategic vision and long-term growth of Barnyarns. His deep industry knowledge, sharp commercial insight, and commitment to customer service established Barnyarns as a trusted name among sewists and businesses across the UK. After decades of leadership, Jon recently sold Barnyarns to Callum, passing the torch to continue the company’s evolution while ensuring its core values remain strong.
Hannah MacPherson
Marketing & SEO Manager
Hannah is Barnyarns’ in-house Marketing and SEO Manager, responsible for developing and delivering the company’s marketing strategy across digital channels. She leads on SEO, content, and online visibility, ensuring both Barnyarns and Sew Centre continue to grow their reach and attract new customers.
With a strong analytical approach and a creative eye for detail, Hannah plays a key role in driving brand awareness, increasing website performance, and supporting ongoing business growth through data-led marketing initiatives.
Janet Poole
In-House Educator
Janet is our dedicated in-house educator, leading all of Barnyarns’ sewing machine courses and customer training sessions. With a passion for teaching and years of hands-on sewing experience, she helps customers get the most out of their machines—whether they're complete beginners or looking to build new skills. Janet’s friendly, approachable style and deep knowledge make her classes both informative and inspiring, ensuring every customer feels confident and supported on their sewing journey.
Ben Hardcastle
Sales & Servicing Manager
Ben is the Sales and Service Manager for Sew Centre, having been promoted into the role at the end of 2025. He leads both the sales team and service centre operations, with a strong focus on driving sales growth while continually improving service quality and customer experience.
With a deep understanding of the business and hands-on experience developed over several years, Ben plays a key role in streamlining processes, supporting his teams, and ensuring customers receive knowledgeable, reliable support at every stage.
Chris Cleghorn
Customer Service & Support
Chris is a key member of the Sew Centre support team, handling both customer support and sewing machine logistics. Whether he’s helping customers with queries or ensuring machines are safely delivered and set up, Chris plays a crucial role in keeping everything running smoothly. With a focus on friendly service and efficient operations, he ensures that every customer receives the support and care they need—before, during, and after their purchase.
Dom Wray
Warehouse & Customer Service Manager
Dom is our Warehouse Manager, Stock Controller, and Exhibition Coordinator at Barnyarns. With a meticulous eye for detail and exceptional organisational skills, Dom ensures that our stock levels are accurate, our warehouse operations run efficiently, and every order is fulfilled with care. He also plays a key role in representing Barnyarns at industry exhibitions, managing logistics and setup to showcase our products at their best. Dom’s reliability and versatility make him an essential part of the team, keeping both the behind-the-scenes and public-facing sides of the business running smoothly.
Kate W
E-Commerce & Warehouse Support
Kate is Head of Amazon and eBay Logistics and plays a pivotal role in the day-to-day operations of the warehouse. She oversees marketplace logistics and fulfilment, ensuring orders are processed efficiently, accurately, and on time across all platforms.
With a hands-on approach and deep operational knowledge, Kate supports the smooth running of warehouse operations while continually improving processes and workflow. Her attention to detail and leadership are essential to maintaining high service standards and supporting the ongoing growth of the business.
Kath C
Office Administrator
Kath is the Office Administrator and plays a key role in keeping the business running smoothly day to day. With a broad range of responsibilities including accounts filing, purchasing, and stock control, she ensures that core administrative and operational processes are well organised and efficient.
Exceptionally organised and detail-focused, Kath provides essential support across the business, helping teams stay on track and ensuring everything behind the scenes runs seamlessly.
History of Sew Centre
45 Years of Innovation: Crafting our Story
Back in 1979, Ian Macpherson, the sales director of MacPhersons, based in Nottingham, made history by introducing the world's first automatic colour-change industrial embroidery machines. This groundbreaking innovation revolutionised the embroidery industry, replacing the slower single-head machines and enabling leading brands such as M&S, Littlewoods, Hugo Boss, NIKE, and Ralph Lauren to have multi-coloured logos produced at over five times the speed of the older machines.
As the technology evolved, multiple embroidery heads were introduced, enabling a much larger colour choice and higher speed. However, this rapid progress also shone a spotlight on the quality of embroidery thread required to run the machines at maximum speed. At the time, the only available thread was primarily thicker cotton, lacking any sheen and with a limited colour range. Moreover, the cotton thread was prone to breakage, causing costly production stoppages. It was crucial to find a more reliable and high-quality thread to keep pace with the ever-evolving embroidery industry.
1987
While attending a major textile exhibition in Hanover, Germany, Ian Macpherson was approached by two young German men who introduced themselves as embroidery thread manufacturers. They expressed an interest in testing their thread, known today as Madeira Classic Rayon 40, on the new high-speed embroidery machines. Ian agreed, and the thread performed remarkably, running without any breakages for the entire duration of the show.
The Madeira thread offered a high sheen and beautiful lustre, perfectly suited for the new modern embroidery machines. This successful collaboration marked the beginning of a great friendship and business relationship between the Schmidt Brothers of Madeira Threads and the Macpherson family.
1993
In 1993, Ian and Sara embarked on a new venture and established Madeira UK from the comfort of their own home in Knaresborough, North Yorkshire. As a true family affair, boxes of stock formed corridors within the house, and their children, Alastair, Jonathan, and Karen, eagerly helped unload wagons, pack orders, and carry bags of mail to the post office. As the business grew, Madeira UK relocated to larger premises in Boroughbridge before finally settling into a purpose-built warehouse in Thirsk. There, Ian and Sara continued to run and operate Madeira Threads UK LTD until their retirement in 2002.
2002
The company's growth wasn't limited to industrial embroidery; Jonathan & Charlotte Macpherson made strides in the retail market by offering a diverse range of threads for both hand and machine use, sourced from various countries worldwide. With time, Barnyarns emerged as the leading retailer of Madeira Threads, and it still maintains a strong partnership with the brand and other top thread manufacturers.
Callum Macpherson joined the business in 2014, and delivered further growth to all areas of the business. Barnyarns would soon become one of the largest online UK retailers of market-leading thread brands, supported by an extensive selection of haberdashery and ancillaries.
2021
Callum established Sew Centre, a specialised dealer catering to Bernina, Janome, Babylock, Bernette and Pfaff Sewing machines. Sew Centre is your go-to destination for an exceptional shopping experience, covering all your machine needs, from servicing and repairs to aftersales.
These endeavours have transformed Sew Centre into a dedicated portal for sewing enthusiasts in search of top-quality products, dependable repair services, and expert guidance.
2026
Barnyarns.co.uk and Sewcentre.co.uk are thriving enterprises with distinct customer bases. Barnyarns provides customers with all haberdashery & thread ranges from specialist brands, while Sew Centre is a Sewing Machine specialist. Both businesses are rooted in a customer-first philosophy, emphasising honesty, integrity, and innovation. These shared values set the stage for exciting growth and prospects in the future.
IN LOVING MEMORY
Ian Macpherson
8th June 1936 - 26th August 2021
Sara Macpherson
11th June 1942 - 2nd October 2021